If you want to make money on line or a living on line then creating print on demand (POD) products is the way to go.
By Mia Harper
But don’t think that this is a get-rich-quick scheme. It requires a lot of hard work and persistence. Some people can be lucky if they hit on a money making trend. Copying the current trends though can be exhausting.
The best way to approach your store is to create your own signature artwork. Over time people will recognise your style and if they like it they’ll buy. Being patient will bring its own rewards.
The object of a POD store is to build firm foundations which will eventually bring in what is called ‘passive income’ Although I hate that term, there is nothing really passive about it, as you spend a lot of time putting it all together. Passive income kicks in only after you’ve done all the hard grafting and marketing. You get repeat payments for something you’ve set up one time. Nice but not easy!
It’s a given that not everyone will like your artwork. It takes a long time before you see results unless you decide to game the system and copy the success of others. Going down that road leads to massive discontent. It’s best to create your unique style being mindful of what people want and need.
Over a year ago I had this conversation with myself and it went like this: How do I get my adult colouring book images onto fabric? I’d created POD books and I knew that you could produce POD playing cards and games.
I could go and get products created in China but this was something I wasn’t prepared to do. I didn’t want to carry inventory, raise invoices, pack and distribute the items. The thought of doing all these things separately was a major headache.
Quite by accident I came across someone I admired in my Twitter feed doing exactly what I wanted to do. I clicked on her link which brought me to her POD store. I was blown away. I didn’t know how I’d missed POD for products. I must have been living in some kind of bubble. I felt exhilarated about the prospects of converting my book patterns.
It all seemed so simple. Put a design onto a product. So I thought.
The idea of creating POD products is so overwhelming. The how and where to begin is daunting. When you are a solopreneur it is so easy to lose sight and track of your purpose. The whole process of making any kind of start is sabotaged with issues of self-worth, perfectionism, being good enough, or is this the right thing to do? The list of self-doubt goes on and procrastination takes over.
In the end I decided to brave it, suck it and see. What is the worst that could happen? (Hmmm, I know a well-known and common coaching question). But it’s true what could indeed happen? I had my moments when my resolve was on shaky ground not as strong as I thought but eventually I managed to dive in.
The store I chose to work with is Redbubble. Of course there are so many other stores out there but this is one of the best. As it turned out this was probably a good one to start with. One store is enough to sharpen your skills. It’s a good idea to have more than one store but not too many that you become overwhelmed with the work it requires to maintain them.
Before I could do anything I had to learn about the store infrastructure and what was already out in the marketplace.
So I recommend doing the 10 things I did before I began to create my store on Redbubble.
Go subscribe to Redbubble’s Youtube channel for all the info on setting up your store and much more.
Get the info on all sorts of topics in Redbubble’s blogs.
Finally, research, research and research and when you’re ready make a start; when you’ve begun keep on with the research. You can never be complacent or stand still in this kind of marketplace.
Have you got a POD store?
What were you're peaves of setting it up?
Do you have any strategies you've used to overcome procrastination when setting up your store?
I'd love your positive feedback and comments so we can share our experiences.
Please comment below.